According to AltcoinGordon, retail traders are often caught in the trap of buying into the peak of cryptocurrency projects endorsed by celebrities, commonly referred to as 'celeb rug pulls'. This highlights a significant risk factor for traders who may be influenced by celebrity endorsements without conducting due diligence. Such incidents can lead to substantial financial losses when the value plummets after initial hype. (Source: AltcoinGordon February 21, 2025)